Online Career Counselling

Getting‌ ‌a‌ ‌fortune‌ ‌500‌ ‌marketing‌ ‌role‌ ‌without‌ ‌MBA

by Atin Sharma, Digital Marketing Manager, OBSBOT, China
Getting‌ ‌a‌ ‌fortune‌ ‌500‌ ‌marketing‌ ‌role‌ ‌without‌ ‌MBA

In this article I will share Why and How you can opt for Digital Marketing as a career to land in your dream company with or without a degree in Marketing.


Learning‌ ‌basics‌ ‌of‌ ‌digital‌ ‌marketing‌ ‌while‌ ‌working‌ ‌on‌ ‌a‌ ‌startup.‌

Let’s start, I was studying Mechanical Engineering in a college at Jaipur. One fine day (in 2009) I was just lurking around the campus and got a call from a respected event manager to freelance with them for a big launch event of a German automobile giant (Audi) in Jaipur. I accepted the offer and joined them for 8 days to assist car company’s management team and PR agency to prepare and execute the event.

In this brief encounter I was exposed to the world of interactive marketing and social media. I was certain that I don’t want to work in a factory in remote areas and would follow social media as a career path. What made me decide this : -

  1. Most mechanical jobs were mundane, mostly in manufacturing facilities, power plants etc.
  2. Quality of life in cities as Digital Marketing Jobs will certainly be in corporate Head Offices of companies.
  3. Lack of courses/degrees in digital marketing which made the eligibility criteria free of degrees & diplomas.
  4. My interest in how people were excited about facebook/twitter and cool-factor of getting paid to spend whole day on social media.
  5. It was part of a road-map for me to land a job at Sony Electronics the fortune company I mentioned.

How I started making money : -

  1. Early 2012 - I freelanced as a social media creator for Lootspot.com (now Dailyobjects.com)
  2. Mid 2012 - Moved to New Delhi and joined Dailyobjects.com as a full time digital brand manager

Yes, my first job was a start-up company, by working directly with founding team members I developed many skills of digital marketing including Email Marketing, Blogging, Search Engine Marketing, Paid Marketing using Facebook and CRM. This was in way my MBA while getting paid and without going school.

After spending two years in start-up I was looking for bigger set up and more marketing budget with any established brand and luckily in 2014 a Chinese smart-phone company (OPPO) hired me to launch and manage their digital marketing operations in India from Gurgaon.

Here comes the turning point - Learning basics of digital marketing and understanding electronics market now made me confident that I can look forward to apply for a job at Sony as soon as there is any vacancy. Within a year I got a call from a consultant authorized to shortlist candidates for interview at Sony in digital marketing team.

I got selected. I couldn't believe this until my first day of the office. It was a great day for me and for everything I was doing to learn digital marketing on job. In interview I rated my Digital marketing skills 6/10 and left a 4 points buffer for my recruiting manager to guide me and teach. This worked for me as mostly the great companies prioritize ability to learn over current skills in hand simply because digital is one of the fastest growing space with a lot of changes happening everyday.


Moving‌ ‌to‌ ‌China‌ ‌for‌ ‌an‌ ‌AI‌ ‌camera‌ ‌company.

One more thing - The manager who hired me at OPPO, he hired me again for a new role based in world’s electronics capital - city of Shenzhen. I moved to China in 2018 and joined OBSBOT an AI camera company.

There are no short cuts to success but if you want to cut short the path a little then choose the right career. Digital Marketing could be your choice of career because :

  1. Internet is rapidly growing
  2. Smart-phones are adding more and more internet users
  3. Social media is surpassing time spent on TV
  4. Management schools are still not mass producing ‘digital marketers’
  5. There are a lot of jobs

Happy job hunting, in case you need any help or further guidance contact the team of CareerNaksha to hear from the industry experts.

Footer logo
About us
CareerNaksha is the most trusted online-offline platform for career psychometric assessment, career counselling, guidance, admissions in India & around the world. We help school students, UG/PG students, graduates and working professionals achieve their career dreams.
Social | Partners | Career +91-8469149288 support@careernaksha.com
302, Saffron Complex, Fatehgunj, Vadodara, Gujarat 390008
O*Net Framework
ostar

This site incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
O*NET® is a trademark of USDOL/ETA.

Are you interested in
Career Counselling & Guidance Solutions :
Students
Graduates
Freshers
Professionals
Schools
Psychologists
Counsellors
Coaches
Colleges
Universities
Corporates
Industries
Companies
NGOs
Schools :
Career TestAssessmentsPsychometricsGrade 5th to 8th
Grade 9th & 10thGrade 11th & 12thAptitude Test
Services & Products :
Career TestPsychometricsCounsellingMentorshipProfile Building
College or University AdmissionsStream SelectionCareer Confusion or ClarityWrite Article on Career
Colleges :
Career Test for Engineering StudentsManagement StudentsScience StudentsMedical Health Students
Post GraduatesUG or PG StudentsJob Placement Assistance
Other Assessments :
MBTI Personality TestDISC Personality TestLearning Style Assessment
DMIT AssessmentMaladjustment Assessment
paytmvisagpayrazorpaymcneftimps
Built with ❤️ in India | CareerNaksha Copyrights 2025 @Realtime Data Analysis Pvt. Ltd.

Personal Counselor

Talent Management

Online personalized data-driven career counseling platform

professionals higher studies,job seeking,choices,job switch counselors